September 29, 2014 by sniply
WHAT IS SNIPLY?
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With well over a billion pieces of content shared every single day, we decided to build something that can help you capture the value of every link shared. You share content to promote your brand, build thought leadership, foster engagement, and ultimately to drive conversion.
Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on Mashable, New York Times, TechCrunch and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.
Page, Message, and Call to Action
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There are three basic components to Sniply: (1) the page you want your message to appear on, (2) the message you want to appear on the page, and (3) the call-to-action that leads to a conversion.
For example, using Sniply you can: (1) pick an article on Gizmodo about wearable technology, (2) overlay a message that says “check out my project”, and (3) add a button linking to your Kickstarter campaign.
Input and Output
When you feed in the 3 components (page, message, and call-to-action), Sniply will give you a unique Sniply link. This link contains the designated piece of content with your message embedded inside.
Instead of sharing the original link you found, you can now share the special Sniply link which is essentially the same page but with your brand presence included inside. Most importantly, people reading this link will now have an opportunity to engage and interact with your call-to-action!
Reader Experience
So what does it look like for the viewer? Well, it looks perfectly normal! Sniply essentially loads the original page and simply displays your message over top. It’s unintrusive and if they’re intrigued by your message, they’ll click-through to your call-to-action.
Unlike banner ads, which are often times feature products you may never care about; Sniply messages are link-bound, so only people you send the link to would see your message. This means that the reader is already connected to you in some way, whether they’re one of your twitter followers or a dedicated customer. The relationship is already there, which makes Sniply far less intrusive than any other form of online advertising.
This guide is part of a series—also check out:
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Showing posts with label Sniply. Show all posts
Showing posts with label Sniply. Show all posts
Friday, 22 April 2016
SNIPLY REACHES 100 MILLION CLICKS
SNIPLY REACHES 100 MILLION CLICKS
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Wow—we can hardly believe it! Felt like yesterday when we celebrated our first 100 clicks, yet in the blink of an eye, we’re now celebrating a grand milestone of 100,000,000 clicks. Whenever we pass a major milestone like this, I always try to write a post here to reflect on our progress and share our vision for the future.
shutterstock_25503064
Growing a Simple App into a Comprehensive Platform
When Chris, Nigel, and I first started Sniply… it was a dead simple idea. A web app that helps you add a personalized message to the links you share. We quickly learned that app ideas are everywhere and it’s hard to build a real business out of a one-tricky-pony.
It became clear to us very early on that in order to grow Sniply into something noteworthy, we had to expand our product vision far beyond the simple app idea we came up with at the beginning. In order to build a real, sustainable business, we really had to grow our little app into a comprehensive platform.
JOIN US !!!
You hear this all the time, but it’s so true… listen to your users. We’re product developers but not necessarily marketers by trade. The only way we could build a marketing product was by listening to marketers—our users. Building a business is basically helping people solve problems, and fortunately there are no shortages on problems in the world.
Through chatting with our users, we found all sorts of feature ideas and potential areas for expansion. We used to be a single-feature web app, but now we need an entire features page to house our long list of product offerings.
Over the past year, we’ve added features to allow our users to customize the look and feel of their Sniply messages. We built support for custom domain so you can share links under your own URL. We expanded the original hyperlink call-to-action to include buttons, email capture forms, and all sorts of new CTA types. We worked on building 30+ integrations with popular apps like Hootsuite and Buffer. We built a full fledged analytics platform and even included the ability to add retargeting pixels to your Sniply links to help enhance your remarketing campaigns. The list really goes on and on!
From talking to and listening to our users, we were able to expand our product vision to tackle more problems and bigger challenges. The solution to these problems became product features, which in turn expanded our once-simple web app into something more. Nowadays, I consider Sniply to be a fairly comprehensive platform, fulfilling a wide variety of marketing needs for users of all shapes and sizes. There’s undoubtedly still a lot of work to be done, but I’m extremely proud of our team for how far we’ve come.
JOIN US !!!
pagefrog
Always Searching for the Next Big Thing
The moment you stand still is the moment y0u begin to fade away into obscurity. The internet age moves so quickly that 5 years ago, something like Sniply would make absolutely no sense. Likewise, who knows if Sniply would still be relevant 5 years later. We’ve learned to preserve our curious minds—constantly exploring new problems to solve and keep experimenting.
When we first started Sniply, we knew very little about the content space. Having spent a few years in the industry now, we’ve developed a good measure of market insights. With these insights, we’re able to make more educated guesses for what’s coming next and what the next big thing could be.
One such area is the evolution of content. With the announcements of Facebook Instant Articles (FBIA) and Google Accelerated Mobile Pages (AMP), the publishing industry is really going through some crazy changes. In response to this industry shift, we at Sniply HQ have been working on a new product: PageFrog.
PageFrog is a product we just launched to help content creators publish and manage content for FBIA and AMP, with support for Snapchat Discover and Apple News coming soon. The first version is designed for WordPress users, so if you’re publishing on WordPress, then you’re in luck! We’ll be working on support for additional platforms in the near future.
In addition to our core work at Sniply, we have plans to build many more free apps and plugins—just like PageFrog—in an effort to continue solving new problems within the content industry as they arise.
Well that’s it—I can’t think of anything else to say! Thanks for listening :) If you’d like to back track on our humble journey so far, here are the posts I wrote for our previous milestones:
Sniply Reaches 50 Million Clicks
Sniply Reaches 10 Million Clicks
Sniply Reaches 1 Million Clicks
Sincerely,
Mike @Sniply
JOIN US !!!
JOIN US !!!
Wow—we can hardly believe it! Felt like yesterday when we celebrated our first 100 clicks, yet in the blink of an eye, we’re now celebrating a grand milestone of 100,000,000 clicks. Whenever we pass a major milestone like this, I always try to write a post here to reflect on our progress and share our vision for the future.
shutterstock_25503064
Growing a Simple App into a Comprehensive Platform
When Chris, Nigel, and I first started Sniply… it was a dead simple idea. A web app that helps you add a personalized message to the links you share. We quickly learned that app ideas are everywhere and it’s hard to build a real business out of a one-tricky-pony.
It became clear to us very early on that in order to grow Sniply into something noteworthy, we had to expand our product vision far beyond the simple app idea we came up with at the beginning. In order to build a real, sustainable business, we really had to grow our little app into a comprehensive platform.
JOIN US !!!
You hear this all the time, but it’s so true… listen to your users. We’re product developers but not necessarily marketers by trade. The only way we could build a marketing product was by listening to marketers—our users. Building a business is basically helping people solve problems, and fortunately there are no shortages on problems in the world.
Through chatting with our users, we found all sorts of feature ideas and potential areas for expansion. We used to be a single-feature web app, but now we need an entire features page to house our long list of product offerings.
Over the past year, we’ve added features to allow our users to customize the look and feel of their Sniply messages. We built support for custom domain so you can share links under your own URL. We expanded the original hyperlink call-to-action to include buttons, email capture forms, and all sorts of new CTA types. We worked on building 30+ integrations with popular apps like Hootsuite and Buffer. We built a full fledged analytics platform and even included the ability to add retargeting pixels to your Sniply links to help enhance your remarketing campaigns. The list really goes on and on!
From talking to and listening to our users, we were able to expand our product vision to tackle more problems and bigger challenges. The solution to these problems became product features, which in turn expanded our once-simple web app into something more. Nowadays, I consider Sniply to be a fairly comprehensive platform, fulfilling a wide variety of marketing needs for users of all shapes and sizes. There’s undoubtedly still a lot of work to be done, but I’m extremely proud of our team for how far we’ve come.
JOIN US !!!
pagefrog
Always Searching for the Next Big Thing
The moment you stand still is the moment y0u begin to fade away into obscurity. The internet age moves so quickly that 5 years ago, something like Sniply would make absolutely no sense. Likewise, who knows if Sniply would still be relevant 5 years later. We’ve learned to preserve our curious minds—constantly exploring new problems to solve and keep experimenting.
When we first started Sniply, we knew very little about the content space. Having spent a few years in the industry now, we’ve developed a good measure of market insights. With these insights, we’re able to make more educated guesses for what’s coming next and what the next big thing could be.
One such area is the evolution of content. With the announcements of Facebook Instant Articles (FBIA) and Google Accelerated Mobile Pages (AMP), the publishing industry is really going through some crazy changes. In response to this industry shift, we at Sniply HQ have been working on a new product: PageFrog.
PageFrog is a product we just launched to help content creators publish and manage content for FBIA and AMP, with support for Snapchat Discover and Apple News coming soon. The first version is designed for WordPress users, so if you’re publishing on WordPress, then you’re in luck! We’ll be working on support for additional platforms in the near future.
In addition to our core work at Sniply, we have plans to build many more free apps and plugins—just like PageFrog—in an effort to continue solving new problems within the content industry as they arise.
Well that’s it—I can’t think of anything else to say! Thanks for listening :) If you’d like to back track on our humble journey so far, here are the posts I wrote for our previous milestones:
Sniply Reaches 50 Million Clicks
Sniply Reaches 10 Million Clicks
Sniply Reaches 1 Million Clicks
Sincerely,
Mike @Sniply
JOIN US !!!
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